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Why Coaching & Why Now?
Just as an athlete or dancer has a trainer or coach, everyone can benefit
from having someone assist them to be the best they can be in life and
career. A coach inspires you to go beyond where you normally might stop,
to achieve exceptional performance, enhanced productivity, and a balanced life,
or to manage your personal business and work in a more effective manner. A
coach is your mirror, and helps you to overcome blocks to your personal and
professional success, to find a better, faster way to fulfillment. Unlike
a friend, family member or colleague, a coach is a partner who has only a
commitment to your success in mind.
Think of a coach as a partner who assists you to win in the game of life
and business!
COACHING is a distinct endeavor. It is defined as:
"A relationship where a coach supports, collaborates with and
facilitates client learning by helping a client to identify and achieve future
goals through assessment, discovery, reflection, goal-setting and strategic
action." (Brenda Wilkins, Ph.D., University of Montana)
In contrast:
 | Therapy is a problem solving tool, in which one person of greater
education helps or therapeutically treats another individual who is
not functioning well due to physical, emotional or psychosocial
difficulties. |
| Consulting is an expertise tool, in which a person with greater
knowledge or experience in a particular area assists a person or
organization lacking in that knowledge experience primarily by assessing or
advising. |
| Mentoring is an advancing tool, in which one person of greater
station, expertise or experience assists another to improve his/her position
within an organization or system. (A mentor within an organization who
also coaches, can be of great advantage to that organization as well as to
the individual(s) being mentored.) |
COACHING has three components:
| Purpose: Striving for higher purpose and fulfillment by
identifying and accomplishing goals. |
| Process: Includes awakening, supporting and challenging
clients in fulfilling their purpose. The process exists to fulfill the
purpose. |
| Relationship: Client-focused, and characterized by equality
and commitment. |
COACHING is effective when there are two factors present:
| The client is willing to grow. |
| There is a gap between where they are now and where they want to be. |
That is all that is really necessary for the coach and client to solve
problems, create a new life, turn a business around, and/or design and implement
a plan of action.
COACHING works because of three unique features:
| Structure: With a coach, a client takes more actions, thinks
bigger and gets more done, due to the context of support and encouragement
for addressing goals and taking action. |
| Expertise: A coach has skills and tools to assist the client
in making better choices and decisions, setting clearer goals, making more
money, and restructuring their professional and personal lives for maximum
productivity and fulfillment. |
| Synergy: The client and coach become a team, focusing on the
client's goals and needs, and accomplishing more than the client would
alone. Accountability is a big part of this synergy -- the unique
relationship between client and coach lends itself to a system of progress
checks, which promotes big results! |
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